Cigna "Go You" Costume Ad

Just in time for Halloween, this cool and (dare I say) kind of inspiring ad shows people wandering around New York in costume. They're not headed to a party, just going about their daily business, but in costumes that express their individuality. Subtle and sweetly geeky. What does it have to do with health insurance? Nothing, really, but that's okay. "Be true to yourself. What's healthier than that?" is the welcome message from a giant corporation. If they are actually this in tune with the individual needs of their customers, that would be even cooler.

Happy, Sad Objects

Such a great commercial: Everyday objects -- a purse, a sink, a mug of coffee -- seem to have sad or happy facial expressions. It's part of American Express's "Don't Take Chances, Take Charge," service that replaces items bought with their card. It's so simple and yet so elegant and (dare I say) kind of moving. The music (Suite No. 1 For Solo Cello In G Major by J.S. Bach) probably helps with that.

1982 Chanel No. 5 Ads "Share the Fantasy"

Two classic Chanel No. 5 ads from 1982. The first one ("Blue Sky") is directed by Ridley Scott, who would also direct "Blade Runner" that year. The second one is probably the one people remember more, with "Charles" and "Catherine" and the shadow of a plane flying over San Francisco's TransAmerica Building. In the first one, we see the plane's shadow fall over a woman lying at the edge of a pool. The song, "I Don't Want to Set the World On Fire," in the second one is by The Ink Spots.

Gas for Life

This cool commercial shows one extremely hot guy as he tanks up, year after year after year, through the tight tees, the eventual pot belly, the Hawaiian shirts and finally the cane. Gas for Life, promises 76.