Just in time for Halloween, this cool and (dare I say) kind of inspiring ad shows people wandering around New York in costume. They're not headed to a party, just going about their daily business, but in costumes that express their individuality. Subtle and sweetly geeky. What does it have to do with health insurance? Nothing, really, but that's okay. "Be true to yourself. What's healthier than that?" is the welcome message from a giant corporation. If they are actually this in tune with the individual needs of their customers, that would be even cooler.
