Such a great commercial: Everyday objects -- a purse, a sink, a mug of coffee -- seem to have sad or happy facial expressions. It's part of American Express's "Don't Take Chances, Take Charge," service that replaces items bought with their card. It's so simple and yet so elegant and (dare I say) kind of moving. The music (Suite No. 1 For Solo Cello In G Major by J.S. Bach) probably helps with that.
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